Yorkshire's Pioneering Cityzap Bus Carries 250,000 people in its first year

23 March 2017

Cityzap, Transdev's intercity express bus service linking York and Leeds, has carried a quarter of a million passengers in its first year.

The news comes as the pioneering service prepares to mark its first birthday next Monday (27 March 2017) with a very special travel offer. On Monday, it’ll be exactly 12 months since the unique and award-winning service began operating every 30 minutes between the two Yorkshire cities.To celebrate the occasion, Transdev is issuing 100 single tickets for just £1 each, which can be downloaded from the Cityzap Facebook page at http://www.facebook.com/cityzapbus.

Cityzap was launched following extensive customer research across the UK and Europe, which revealed that customer perceptions of bus travel suffered due to the idea that even though buses linked major cities, the number of stops served along the route made it difficult for the bus to effectively compete against the train and the private car.

Those barriers to the bus were swept away with the launch of Cityzap, which picks up at selected bus stops on its way out of York, then runs non-stop to the heart of Leeds city centre, making the service ideal for commuters, shoppers and day trippers alike.

An impressive 38 percent of customers surveyed in December 2016 said they’d switched to Cityzap from the car and the train – and over half of those surveyed could have used a car for the journey. The same survey also highlighted an incredible 96% customer satisfaction rating amongst Cityzap customers.

Transdev CEO Alex Hornby, said: “We’re delighted at the success of Cityzap – reaching a quarter of a million passengers in its first year is a fantastic result which shows people really love travelling on the service. 

“Cityzap’s success has been built around three key principles – great value, fast and direct journeys and a strong image evoking the idea of speed and a fun and enjoyable way to travel, appealing especially to passengers in their twenties, who our research showed were most likely to switch to the bus.

“Our hand-picked team of drivers use “Zap-Nav” satellite navigation equipment to help them select the fastest route between York and Leeds – while our passengers relax and travel in style with comfortable leather seating, fast and free Wi-Fi and free USB power points at every seat.

“The service has beaten all its growth targets, with almost a quarter of a million passengers using the service in its first year. And our customers love it – their feedback via our customer survey shows 95 per cent of them agree that Cityzap is the best value way to travel between York and Leeds.”

Cityzap’s customer survey results showed many of its regular passengers have switched from the train, with a weekly Gold ticket on the bus costing just £34 – that’s £21.80 cheaper than the equivalent weekly season ticket on the train. And the Gold bus ticket can also be used anywhere, anytime on any Transdev bus between Preston and the North Yorkshire Coast, making Cityzap outstanding value for money.

Cityzap’s launch year was crowned with success at the bus industry’s ‘Oscars’, the UK BUS Awards, in November 2016, when it won the top prize in the ‘Making Buses a Better Choice’ category. Over 250 entries were submitted from all over Britain for the Awards, making Cityzap’s achievement in winning in its first year even more impressive.