Transdev Blazefield announces £3.2m investment in flagship Harrogate bus route17 August 2015
Transdev Blazefield has revealed it will spend £3.2m upgrading the 36 route, including the addition of 14 brand new buses and a full brand refresh. The investment comes as a recent survey conducted by Transdev showed growing passenger numbers and “outstanding” passenger satisfaction rates. The announcement came during a visit to its Harrogate bus depot by the Transport Minister responsible for buses, and Harrogate & Knaresborough MP, Andrew Jones.
Transdev Blazefield Chief Executive Alex Hornby and Transport Minister Andrew Jones
Andrew Jones said: “This investment in new buses will improve people’s journeys in and around Harrogate, whether they are travelling to work or visiting the town. Encouraging more people to choose public transport reduces congestion and cuts pollution. That is why we welcome initiatives that create more pleasant town centres and help boost the local economy.”
Transdev’s latest survey showed 55 per cent of people travelled on the 36 despite having access to a car; 90 per cent of people couldn’t think of anything to improve about the service and 96 per cent of people are either satisfied or very satisfied with the route. The survey also showed 33 per cent of passengers were new customers this year.
Managing Director Alex Hornby said: “While it is very reassuring to get the seal of approval from our customers, we are determined that the 36 – as the UK’s pioneering luxury, highly specified bus route – continues to go from strength to strength. This is all about us delighting our existing customers and setting out to get even more people on board the 36, and us continuing to fuel the local economies of Harrogate, Ripon and Leeds. Our recent survey provided some outstanding results, which is a credit to our team delivering the service day in, day out. The fact that well over half of our customers could use the car but choose not to demonstrates the drawing power of the 36."
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Transdev's pioneering 'VAMOOZ - go where you choose' brand expands to four new regions of Britain
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