New buses and a new brand for the Brontë Country

1 May 2015

 

“Life is so constructed that an event does not, cannot, will not, match the expectation,” wrote Charlotte Brontë in Villette. Transdev in Keighley are confident the same won’t be said of the company’s new ‘Brontë Bus’ which started service on Sunday 26th April.

 

The current 500 route between Keighley, Haworth and Hebden Bridge will be rebranded as the Brontë Bus, running with brand new buses featuring free WiFi and more comfortable seating. The service runs hourly, seven days a week. As well as the £210,000 investment in new buses, Transdev will also work in partnership with the Brontë Society and Parsonage Museum in the hope to bring the Brontës to the world and the world to Yorkshire.

 

Transdev Managing Director Alex Hornby with Rebecca Yorke, Marketing and Communications Officer at the Brontë Parsonage Museum in Haworth.

 

Alex Hornby, Transdev’s Managing Director said, “We’re all about being in touch with our communities, and we’re proud to serve the Brontë Country with its rich history and heritage. The new Brontë Bus and our superb team of friendly, local drivers will only emphasise this. “Along with the many things to see and do locally in Haworth and the surrounding area, the bus journey is an attraction in itself with amazing views across the Worth Valley. We look forward to bringing more visitors into the area and contributing to the growth of the local economy even further.”

 

Rebecca Yorke, Marketing and Communications Officer at the Brontë Parsonage Museum in Haworth, believes the new-look service will provide a crucial tourist link between the three West Yorkshire towns.  “The Brontë Bus 500 between Keighley and Hebden Bridge has always been a great way for local residents and visitors to travel to the Museum, particularly as part of the route offers such fantastic views of the moors that inspired the Brontës’ famous novels,” she said.

 

The Brontë Bus 500 will run alongside the popular 812 Sunday scenic service which begins again on May 24 until August 31 linking Haworth, Scar Top and Moor Lodge. Regular buses on routes 664 and 665 also combine to offer an every 20 minutes timetable between Keighley and Haworth.

 

For more information see www.keighleybus.co.uk