Wednesday is bargain day throughout July on Rosso’s popular Lakeline buses.

4 July 2019

Get around for just one pound – that’s the amazing midweek discount deal being offered on Rosso’s Lakeline 457 every Wednesday throughout July.

Lakeline 457 links Littleborough with Rochdale, and is named in honour of Hollingworth Lake, the 130-acre reservoir, country park and wildlife sanctuary close to Littleborough at Smithy Bridge.

Rosso introduced its eye-catching, new-look buses to Lakeline in summer 2018, leading to a 10.2 per cent rise in customers using the service by October compared with the previous year.

Now, Rosso is offering a £1 fare for any journey, anywhere on the fast and direct Lakeline 457 on Wednesdays, to introduce more people to the benefits of hopping on a Lakeline bus.

The move follows the success of a similar promotion on Rosso’s Red 4 route between Ramsbottom and Bury in the run-up to last Christmas, which attracted hundreds of extra customers to sample the buses, many for the first time.

Rosso Operations Manager, Tony Fiocca said: “We’re delighted to offer this amazing £1 Wednesday travel deal as part of our promise to make our Lakeline 457 buses better and easier to use for everyone.

“Lakeline is already a hit with our customers – in its first 12 months alone we saw a double-digit rise in the number of people choosing to use the service. We now want to encourage more people to use the service for family trips out and about, and that’s why we’re offering such a very low fare on Wednesdays in July.

“Working with our partners at TfGM, we introduced a new weekday timetable earlier this year, with buses between Littleborough and Rochdale up to every 15 minutes, following three simple routes. We go the quick way along Halifax Road on our Lakeline 457 every 30 minutes, creating a fast, easy to use link between Littleborough and Rochdale.

“Our revitalised Lakeline buses are designed with our customers in mind, including contactless payments to make buying a ticket easy and help keep the service on time.

“We expect our £1 Wednesdays low fare offer to prove very popular – so it’s first come, first served for the best value travel deal between Littleborough and Rochdale!”

Everyday travel on Lakeline is also excellent value, with a day’s unlimited travel on Lakeline and all other Rosso routes in Greater Manchester priced at just £4.60 with a GM Saver ticket. Money-saving seven-day saver tickets are also on sale, with a 28-day version available for instant travel via the free-to-download Transdev Go smartphone app.

Information on the Lakeline service, including more bargain fare deals, is available on the Rosso website at: and via the free-to-download ‘Transdev Go’ smartphone app, with free timetable guides also available from Rochdale Interchange.