Transdev Blazefield launch new Witch Way fleet

15 November 2013

Transdev Blazefield has unveiled a new 15 strong fleet at a special Hallowe'en event. The fleet represents a £3million investment in Transdev's Witch Way route, connecting Nelson in Pendle - home of the infamous witches - Burnley and Rawtenstall with Manchester city centre.

The new Volvo Wright buses are replacing vehicles that are eight years old, bringing real benefits to Transdev customers. The 15 state of the art vehicles provide an outstanding level of bus travel with comfortable leather seating, ample leg room, tinted windows and CCTV cameras throughout.

The new vehicles also feature a striking new livery featuring Transdev's very own 'good witch'. Sales and Marketing Director Nigel Eggleton explained:

"We felt that the time was right to rebrand our Witch Way service. We were keen to maintain the connection to local heritage through the story of the Pendle witches but as we upgraded our buses, we wanted to give our witch a modern makeover too.

"Our Witch Way buses now have a fresh, prominent brand. She might cause a bit of a stir, but she's our 'good witch' and we think she brings a touch of magic to our new fleet."

Transdev has also launched a new Witch Way app for iPhones and Android devices. As the buses are tracked in real time, the free app provides up-to-the-minute information about the service including when the next bus is due, details of tickets and a fare guide.